Mandate

As part of a Mazda campaign, J. Walter Thompson, a marketing communications company, approached us to help build an interactive concept crafted by their XM team. For a chance to win a Mazda CX-9, they set up a giant surface where Rogers Cup attendees could recreate themed designs using tennis balls. Together, our teams would design and fabricate a structure with the look and feel of a shipping container to serve as the interactive canvas.

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Challenges

Our challenge was two-part; engineering the structure and carefully crafting inserts which would hold the tennis balls in place. Dispatched simultaneously in both Toronto and Montreal, the project was delivered and installed on a 10X25 floor with double-sided ramps to ensure maximum accessibility for all. A smashing success both on the structural and marketing side—Mazda received great visibly and media coverage for the impressive design. The multi-sensory journey allowed participants to connect with the brand, leaving a lasting impression.